Coming soon
Project
Course Objectives:
The Course aims at equipping the students with practical aspect of marketing and Business Ethics. After competing this course students would know the kind of unethical behavior done in companies and its repercussions and how to resolve suchproblems.
Course Outcome(COs):
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSG 118 |
Project Viva Voce |
CO35 : Develop an in-depth practical understanding of concept of product, its levels, life cycle and segmentation.
CO36 : Understand corporate social responsibility initiatives undertaken by companies.
CO37 : Equip the students with various real life ethical problems faced by companies.
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Approach in teaching :Case study Analysis , Role play, and group discussion.
Learning activities for the students Reading assignments, student presentation exploring the related material available online.
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Continuous Assessment Written test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |
Cases and presentation of product levels and market segmentation of different companies
Power Point Presentations on Product Life Cycle of renowned companies in India.
Case Studies on Social Responsibility and CSR done by companies.
Case Studies on Diversity Recognition and its Management,Global Ethical Issues in HR, Marketing , Genetic Engineering etc.
Group Discussion on Various media of Advertising and Consumer Sales promotion techniques
