This paper aims to integrate the applied aspects of Labour legislations, Advertising and Sales Promotion.
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSG618 |
Project Viva Voce |
CO 216:To discuss, analyse and present practical cases on Factories Act, 1948 along with the provisions dealt in these cases. CO 217:To discuss, analyse and present practical cases on Payment of Wages Act, 1972 along with the provisions dealt in these cases. CO 218:To discuss, analyse and present practical cases on Minimum Wages Act, 1948 along with the provisions dealt in these cases. CO 219:To discuss, analyse and present the practical aspects of designing advertisement campaign and budget CO 220:To study the practical components of Sales Promotion with real life examples and DAGMAR Approach |
Approach in teaching PowerPoint Presentation Case Study Group Discussion Learning activities for the students:
Case studies, Role plays, Student presentations. Moot Court Assignment on current topics
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Assignments Observation CA Exam Semester End Examination
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Discussions on Cases with reference to The Factories Act,
1948
Discussions on Cases with reference to Payment of Gratuity
Act, 1972
Discussions on Cases with reference to Minimum Wages Act,
1948
Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.
Case Study on Sales Promotion, discussions on 5m model, Dagmar approach