Project Viva-Voce

Paper Code: 
BSG 618
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

 

This paper aims to integrate the applied aspects of Labour legislations, Advertising and Sales Promotion.

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG618

Project Viva Voce

CO 216:To discuss, analyse and present practical cases on Factories Act, 1948 along with the provisions dealt in these cases.

CO 217:To discuss, analyse and present practical cases on Payment of Wages Act, 1972 along with the provisions dealt in these cases.

CO 218:To discuss, analyse and present practical cases on Minimum Wages Act, 1948 along with the provisions dealt in these cases.

CO 219:To discuss, analyse and present the practical aspects of designing advertisement campaign and budget

CO 220:To study the practical components of Sales Promotion with real life examples and DAGMAR  Approach

Approach in teaching

PowerPoint Presentation

Case Study

Group Discussion

Learning activities for the students:

 

Case studies, Role plays, Student presentations.

Moot Court

Assignment on current topics

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

 

6.00

 

Discussions on Cases with reference to The Factories Act,

1948

6.00

 

Discussions on Cases with reference to Payment of Gratuity

Act, 1972

6.00

 

Discussions on Cases with reference to Minimum Wages Act,

1948

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Academic Year: