Project Viva-Voce

Paper Code: 
BSG 518
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

 

The objective of this paper is to give the students insight about international market strategies and the application of marketing research.

 

 

Course

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 518

Project Viva Voce
  1. To give students an insight of characteristics of international marketing concepts taking examples of different overseas market through presentations.
  2. To make students aware about the process and problems in export marketing research
  3. To familiarize the students about the different stages of international product life cycle
  4. To familiarize the students with different research and sample designs.
  5. Acquaint the students with concepts of data entry and data interpretation.

Approach in teaching

Interactive Lectures

Group Discussions

 

Learning activities for the students:

Assignments

Case Studies

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

6.00

Presentation on characteristics of international marketing concepts taking examples of different overseas market.

6.00

Presentation and discussion on export marketing research. Report preparation and Presentation on international product life cycle.

6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Academic Year: 
2020-2021
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