Project Viva -Voce

Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets.

Case studies of Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy.

Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation Planning, E-Commerce Implementation

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach.