Project viva voce

Paper Code: 
BSR 618
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This paper aims at exposing the students to the various aspects of logistics and supply chain management, Advertising and Sales Promotion

 

BSR 618

Project Viva-Voce

CO 229 :To discuss, analyse and present practical aspect of different logistics models and system

CO 230 :To discuss, analyse and present practical of warehouse, transpotation etc

CO 231 :To discuss, analyse and present practical cases on Logistics and supply chain

CO 232 :To discuss, analyse and present the practical aspects of designing advertisement campaign and budget

CO 233 :To study the practical components of Sales Promotion with real life examples and DAGMAR  Approach

Approach in teaching

PowerPoint Presentation

Case Study

Group Discussion

Learning activities for the students:

 

Case studies, Role plays, Student presentations.

Moot Court

Assignment on current topics

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

 

6.00

Cases Study on Supply chain management

6.00

Cases on Channels of Distribution, customer service

6.00

 

Cases on Global Logistics and SCM: Managing Global Logistics,

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

 

 

6.00

 

 

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Academic Year: 
2021-2022
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