DIGITAL MARKETING - PRACTICAL

Paper Code: 
DBSG 704
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO 166: Create a website

CO 167: Create search query and identify keywords

CO 168: Apply goal setting on google analytics based on need.

CO 169: Analyse the function of different types of websites

CO 170: Create Social Media Campaigns

Approach in teaching:

Interactive Lectures, Practicals in Labs, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations, 

Preparation of Website and application of tools, Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects,

Open Book Test, Semester End Examination

  

 

6.00
Unit I: 
Introduction of the Digital Marketing:

·       Creation of a Digital Marketing Strategy for an upcoming Cosmetics         

          Brand/Travel Company

·       Practical - Creation of a Website using WordPress

 

6.00
Unit II: 
Unit II:
  • Use of Online tools like UberSuggest etc to get trending Keywords
  • Use of keywords on website

 

6.00
Unit III: 
UNIT III:
  • Use of Google Analytics
  • Goal Setting on Google Analytics

 

6.00
Unit IV: 
Internet and Websites
  • Using Tools to identify ideal domain name

 

6.00
Unit V: 
Unit V:

Creating social media campaigns 

Essential Readings: 

  

 

References: 

 

  • Kingsnorth Simon, Digital Marketing Strategy: An Integrated Approach to Online Marketing
  • Mc Gruer Dawn, Dynamic Digital Marketing, Wiley Publisher
  • Bhatia Singh Puneet, Fundamentals of Digital Marketing, Pearson Publishers

 

e- RESOURCES:

 

 

JOURNALS

  • Harvard Business Review
  • International Journal of Internet Marketing and Advertising
  • Journal of Digital and Social Media Marketing

 

 

 

Academic Year: 
2023-2024
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