Business Research : Introduction to SPSS

Paper Code: 
ATG / BSG / FSG 125
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. Familiarize participants with Statistical packages i.e. IBM  SPSS. 
  2. Impart knowledge for enabling students to develop data analytics skills and meaningful interpretation to the data sets so as to solve the business/Research problem.

 

Course Outcomes (Cos):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ATG / BSG / FSG 125

Business Research: Introduction to SPSS

(Practical)

The students will-

CO25: Demonstrate and analyze the data entry and recording of SPSS.

CO26: Examine and demonstrate various data managing function of SPSS

CO27: Demonstrate and evaluate the graphs and charts through SPSS

CO28: Determine the measures of central tendency.

CO29:  Determine research problem for chi-square and interpret through chi-square analysis

CO30: Hypothesize a research problem and interpret for correlation analysis           

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Team teaching

 

Learning activities for the students:

Field activities, Presentation, Giving tasks

Quiz, test, assignments and viva-voce

 

18.00
Unit I: 

Introduction to SPSS                                                                                               

Creating a data file, defining variables, Data Entry, inserting variable, measurement scales, inserting cases, identifying duplicate cases, sorting cases, merging & splitting files, select case

 

15.00
Unit II: 

Managing Data                                                                                                          

  • Missing data, compute variable, recode variable, rank cases, Weighted Cases.
  • Frequencies, Descriptive, Cross Tabs, Exploratory, Custom Tables.

 

20.00
Unit III: 

Visual Statistics using SPSS                                                                                      

  • Chart Builder, Histograms, Box Plots, Bar Charts, Cluster Bar, Stacked Bar, Error bar, Line charts, Pie charts, Editing graphs and Axes

 

20.00
Unit IV: 
  • Descriptive Statistics using SPSS 
  • Measures of central tendency, variability, deviation from normality, confidence level, Confidence Intervals, Power of the test, Normal Curve, Normality Test, Reliability Analysis.

 

20.00
Unit V: 
  • Bi variate  Correlation using SPSS 
  • Bi variate  Correlation, Partial Correlations  and  the  correlation matrix
Essential Readings: 
  • James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
  • A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
  • Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.
  • Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.
  • S. Ajai Gaur (2009), Statistical methods for practice & research: A guide to Data Analysis using SPSS, Sage Publishers, 2nd edition.

 

Academic Year: 
2021-2022
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