Business Research and Communication

Paper Code: 
(MED 324)
Credits: 
4
Contact Hours: 
60.00
Objective: 

 The paper aims to familiarise learner with the principles and techniques of business research and communication for managerial decision making.

12.00
Unit I: 

Definition, importance and types of business research, nature and scope of research methodology; Problem Formulation and Statement of Research Objectives, research process, research designs - Exploratory, Descriptive and Experimental Research Designs.

12.00
Unit II: 

Methods of Data Collection - Observational and Survey Methods; Questionnaire Design, Attitude Measurement Techniques; Administration of Surveys; Sample Design.

12.00
Unit III: 

Data analysis: measures of central tendency and dispersion, correlation and regression, probability distribution (Binomial, Poisson, Normal), sampling distribution, hypothesis testing, non parametric tests.

12.00
Unit IV: 

Nature, role, scope and importance of business communication, effective communication skills, process of communication, barriers and gateways in communication

12.00
Unit V: 

Individual and group communication. Oral communication- presentation of reports, public speaking and negotiation. Written communication.

Essential Readings: 

1. Donald R. Cooper, Pamela S. Schindler. Business Research  Methods, Tata McGraw Hill Publication, New Delhi.
2. Kothari C.R. (2006). Research Methodology Methods and Techniques, New Age International Publication, New Delhi3. C.B. Gupta--Business Communication & Customer Relations, Sultan Chand & Sons. 2006.

Academic Year: 
2018-2019
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