Business Policy and Strategic Management

Paper Code: 
24DBSG715
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to appraise and assess the strategic business concepts, build appropriate strategies to enhance their competitive position.

 

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBSG 715

 

Business Policy and Strategic Management

(Theory)

 

CO265: Identification of strategic issues in the corporates and project appropriate courses of action for defined issues.

CO266: Critical analysis of the internal and external environments in which businesses operate and consider their implication for strategic planning.

CO267: Formulation of Effective strategies at Corporate and Business Levels

CO268: Enhanced ability to   implement the strategies in an effective way through in depth understanding of functional areas

CO269: Devise appropriate techniques and apply control procedures to evaluate applied strategies.

CO270: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

11.00
Unit I: 
Introduction to Business Policy and Strategy
  • Nature & importance of business policy & strategy
  • Introduction to the strategic management process
  • Characteristics of corporate, business & functional level strategic management decisions
  • Strategic Intent: Company’s vision and mission
  • Need for a mission statement.

 

 

10.00
Unit II: 
Environmental & Organizational Appraisal (External & Internal Assessment)
  • Environmental Sectors: Market, Technological, Supplier, Economic, Regulatory, Political, Socio-cultural
  • Porters Five Forces Model
  • SWOT Analysis
  • Organizational Appraisal: Organizational Capability Factors
  • Porter’s Value Chain Analysis

 

14.00
Unit III: 
Formulation of Strategies
  • Corporate Level Strategies: Grand, Stability, Expansion, Retrenchment, Combination
  • Ansoff’s & GE Matrix
  • Concept of Corporate Restructuring
  • Business Level Strategies: Porter’s Generic Business Strategies
  • Functional Level Strategies: Finance, Marketing, Operations, Personnel
  • Strategic Analysis and Choice: Gap Analysis, Corporate Portfolio Analysis

 

13.00
Unit IV: 
Implementation of Strategies
  • Designing structures and systems
  • Behavioral Implementation
  • Functional Implementation
  • Operational Implementation
  • Mc. Kinsey’s 7 S Framework

 

 

12.00
Unit V: 
Strategic Evaluation and Control
  • Concept, Importance
  • Process of Evaluation & Control
  • Participants in Strategic Evaluation
  • Types of strategic Control
  • Elements of Control: Feed Forward Control, Concurrent Control
     

 

Essential Readings: 
  • Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education 
  • Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
  • Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
  • Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi
  • Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

 

References: 
  • Upendra Kachru: Strategic Management, Excel books
  • Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
  • Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

 

E- Resources:

 

REFERENCE JOURNALS

  • Journal of Strategic Human Resource Management, http:// sagepub.com
  • Journal of Operations and Strategic Planning, http:// sagepub.com

 

 

 

Academic Year: