Business Policy and Strategic Management

Paper Code:

24DBSG715

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to appraise and assess the strategic business concepts, build appropriate strategies to enhance their competitive position.

Course Outcomes:

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBSG 715

Business Policy and Strategic Management

(Theory)

CO265: Identification of strategic issues in the corporates and project appropriate courses of action for defined issues.

CO266: Critical analysis of the internal and external environments in which businesses operate and consider their implication for strategic planning.

CO267: Formulation of Effective strategies at Corporate and Business Levels

CO268: Enhanced ability to implement the strategies in an effective way through in depth understanding of functional areas

CO269: Devise appropriate techniques and apply control procedures to evaluate applied strategies.

CO270: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations.

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam

Semester End Examination

11.00

Unit I:

Introduction to Business Policy and Strategy

Nature & importance of business policy & strategy
Introduction to the strategic management process
Characteristics of corporate, business & functional level strategic management decisions
Strategic Intent: Company’s vision and mission
Need for a mission statement.

10.00

Unit II:

Environmental & Organizational Appraisal (External & Internal Assessment)

Environmental Sectors: Market, Technological, Supplier, Economic, Regulatory, Political, Socio-cultural

Porters Five Forces Model
SWOT Analysis
Organizational Appraisal: Organizational Capability Factors
Porter’s Value Chain Analysis

14.00

Unit III:

Formulation of Strategies

Corporate Level Strategies: Grand, Stability, Expansion, Retrenchment, Combination
Ansoff’s & GE Matrix
Concept of Corporate Restructuring
Business Level Strategies: Porter’s Generic Business Strategies
Functional Level Strategies: Finance, Marketing, Operations, Personnel
Strategic Analysis and Choice: Gap Analysis, Corporate Portfolio Analysis

13.00

Unit IV:

Implementation of Strategies

Designing structures and systems
Behavioral Implementation
Functional Implementation
Operational Implementation
Mc. Kinsey’s 7 S Framework

12.00

Unit V:

Strategic Evaluation and Control

Concept, Importance
Process of Evaluation & Control
Participants in Strategic Evaluation
Types of strategic Control
Elements of Control: Feed Forward Control, Concurrent Control

Essential Readings:

Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education
Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi
Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

References:

Upendra Kachru: Strategic Management, Excel books
Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

E- Resources: