National Conference on Indian Business World : Challenges and Opportunities

Department of Business Studies has organised a two day national Conference on Indian Business World : Challenges and Opportunities on 02 – 03 September 2016.. This conference provided a common platform to share the knowledge and practical experience in the field of marketing. There were four technical sessions in the conference conducted in two days. One of the session was completely focused on marketing management.
In this session, experts from academia and industry shared their Knowledge and experiences related to various aspects of marketing which are full of opportunities in the times to come. In technical session, discussion and presentation were focused on topics like Practices in Online Business , duplicate, pirated or first copies of products , buying behavior related to marketing management. Also topics like retailing as employment option, visual merchandising, placement of products , etc. related to retailing have been discussed during the session.Paper presenters during the session have enlightened the knowledge of participants related to booming fields of marketing.