Visit to Central, Jaipur

The Department of Business Studies organized a visit to Jaipur central for B.Com (H) UG and PG students. This was organized to acquaint the students with concepts of marketing, retail, and store management. In all 30 students joined in for the visit.
For understanding the retailing strategy adopted by Jaipur central, a session was arranged by store manager. In this session, he shared about the marketing strategy, layout pattern, buying process of brands, sales forecasting methods etc.
It was a very good session with the store manager which helped the students to gain practical knowledge about various aspect related to field of marketing in general and retailing and retail and store management in specific. This visit will surely help students to gain employability skills required to be placed in retailing sector in future.