Dr. Shilpi Saxena

Designation: 
Assistant Professor - Selection Grade
Address: 
Department of Business Studies, School of Commerce , IIS (deemed to be university) , Jaipur
Office Phone Number: 
0141-2400160, 161
Email: 
shilpi.saxena@iisuniv.ac.in
Educational Qualifications: 
  • Doctor of Philosophy (Ph.D.) from The IIS University, Jaipur 

 

  • Master of Business Administration (MBA) from Rajasthan Vidyapeeth (deemed ) University ,Udaipur 

 

  • Bachelor of Science (B.Sc.) from Mohanlal Sukhadiya University ,Udaipur.

 

  • Higher Secondary and secondary from Kendriya Vidyalaya Zawar Mines.
Career Profile: 

Designation

Duration

Organization
Assistant Professor - Selection Grade June 2023 to till date IIS (deemed to be university), Jaipur
Senior Assistant Professor  May 2023 to 30 May 2023 IIS (deemed to be university), Jaipur

Assistant Professor

July 2014 to April 2023

 IIS (deemed to be university), Jaipur

Part Time Lecturer

July 2011 to June 2014

The IIS University, Jaipur

Guest Faculty

November 2007 to December 2008

SBS, Govt. College, Himachal University, Dharamsala

Lecturer

July 2005 to August 2007

Institute of Technology & Management, Bhilwara

Faculty & Counselor

July 2004 to June 2005

SIMS , Udaipur

 

Administrative Assignments: 

The IIS University

• NSS Programme Officer  , IIS (deemed to be university), Jaipur

• Co-Convenor Central Evaluation Committee of The IIS University, Jaipur.

Member - Faculty Development Committee.

• Member- Mentor - Gaurdian committe of The IIS University, Jaipur.

Member of Editorial team of The IIS University Journal of Commerce & Management.

 

Areas of Interest / Specialization: 

1. Marketing Management 2. Human Resource Management

Subjects Taught: 

At UG level:

  • Principles of Marketing
  • Sales Management
  • Services Marketing
  • Company Law
  • Business Law
  • Business Organization
  • Entreprenureship & Management
  • Intellectual Property related rights

-   At PG level:

  • Marketing Management
  • Sales & Distribution Management
  • Marketing of Services
  • Rural Marketing
  • Brand Management
  • Advertising Management
  • Entrepreneurship Development
  • Human Resource Management
  • Organization Behavior
Research Guidance: 

 Supervised  Ph.D. scholars and  many M. Com. dissertations till date.

Publications Profile: 

PAPERS / ARTICLES PUBLISHED:

1.Paper titled " Cyber Security Initatives in Banking Sector: A Correlational Analysis" published in Volume 13 issue I of The IIS University Journal of Commerce & Management in Nov 2024.

2. Paper titled " Analysing the relationship between generation Z's attitude towards Gluten Free Products and Their Demographics" published in volume 12 issue VIII of International Journal for Research in Applied Science and Engineering Technology in August 2024.

3. Paper titled " Impact of digitalization on purchase of electronic goods" published in volume 12 issue VIII of International Journal for Research in Applied Science and Engineering Technology in August 2024.

4. Paper titled "Online Recruitment and Job Applicant Perception" published in Annals of Bhandarkar Oriental Research Institute journal in 2024.

5. Paper titled "Marketing Mix elements and gluten free products : A Literature Review"  published in Volume 78 of Journal of The K.R.Cama Oriental Institute journal in May 2024.

6. Paper titled "Investigation of Factors Affecting Buying Behaviour of Youth for smart electronic gadgets" published in Volume 78 of Journal of The K.R.Cama Oriental Institute journal in May 2024.

7. Paper titled "An Empirical Analysis of Learners' Perception of Online Learning Platform" published in  Volume 15 issue 8 of Pacific Business Review (WoS) in Feburary 2023..

8. Paper titled "Social Media and Buying Decision: An Impact Study" published in  Volume 11 issue I of IISU journal of  Commerce & Management  in November 2022.

9. Paper titled "A study on usage of online video streaming service during lockdown"published in  vol IX, issue V  of  Alochana Chakra Journal (Online) in May 2020.

10.Paper titled "Digitalization in Marketing and Buyers Perception"published in  vol 3, issue 7  of  International Journal of Research Culture Society in July 2019.

11.Paper titled "Role of ICT Tools in Performance of students : An evaluative study" published in  proceedings of  International conference on Role of ICT in higher education and Research held on 5- 6 October 2018.

12. Paper titled "Online Buying Behaviour and Risk perception : An Empirical Study" published in  vol 5  of MANTHAN Journal of commerce and management  in September 2018.

13.  Paper titled "Consumer Perception Towards Design of Online Shopping Portal" published in  vol 8, No. 2 of Inspira- Journal of Modern Management & Entrepreneurship (JMME)  in April 2018 .

14. Paper titled "Buying Frequency & Influencing Variables : An Empirical Study" published in  Vol 7, issue 5 of Indian Journal of Applied Research in May 2017.

15. Paper titled " Recruitment, Retention & E- Commerce Industry" published in   Vol 4, Issue 12 (5) of International Journal of Multidisciplinary Educational Research in December 2015.

16. Paper titled "E Commerce and Women Empowerment : Status & Strategies" published in  Proceding titled Women Empowerment and Inclusive growth published by RBSA Publisher, Jaipur inform of  book in March 2015.

17. Case study titled "Big Billion Day : Winning or Losing strrategy ?" published in Vol 7 , Issue 7 of Pacific Business Review International in January 2015 .

18. Paper titled "An Overview of marketing at the bottom of pyramid in India" published in Vol 3 ,Issue 10(2) of "International Journal of Multidisciplinary Educational Research" in October 2014.

Participation as Paper/Poster Presenter :

1. Paper titled "Transformation of Consumers' Perception through usage of Artificial Intelligence in Retail Industry" presented in International Multidisciplinary Conference on Evolving Ecological Concerns: Transgression,Transitions and Transformation organised by St. Xavier College's, Jaipur on 24-25 February 2023.

2. Paper titled " Business  Revival Strategies Post COVID-19 " presented in International Webinar on RESURGENCE OF BUSINESS GROWTH POST COVID-19 : CHALLENGES AND STRATEGIES organised by Faculty of Management Studies Mohanlal Sukhadia University Udaipur on 8-9 May 2020.

3. Paper titled "Role of ICT Tools in Performance of students : An evaluative study" presented in International conference on Role of ICT in higher education and Research organised by S.S. Jain Subodh P.G. (Autonomous) College, Jaipur on 5-6 october 2018.

4. Paper titled "Technology and Marketingy" presented in National conference on Emerging Trends and scope in digital banking , cashless economy & Innovation in Comerce and Modern management organised by Inspira Research Association , Jaipur & Shri bhawani Niketan Girls P. G . College , jaipur on 29-30 september 2018.

5. Paper titled "Online Buying Behaviour and Risk Perception : An Empirical Study" presented in 6th International Conference on Green, Growth, Globalization, Governance and GST: Challenges and Opportunities organised by JK Lakshmipat University, Jaipur on 2 - 4 Feb 2018.

6. Paper titled "An Empirical Study of factors affecting attitude of online buyers" presented in 70th  All India Commerce Conference organised by ICA on 12- 14 October  2017.

7.  Paper titled "E Tailors and Challeges" presented in India –  Japan International Conference BICON 2016 organised by Biyani Group of Colleges , Jaipur on 20 – 22 October , 2016.

8. Presented paper titled “HR Policies in E- Commerce Industry” presented in National Conference on Sustainable Growth of Business : Strategies and Challenges organised by The Department of  Management (HRM & IB), The IISU, Jaipur  on 16 -17 October 2015.

9. Presented paper titled “Viral Marketing” presented in International Conference on Marketing (ICM 2015) Contemporary Trends & Challenges Across the Globe organised by Department of Commerce (Business Studies), The IISU, Jaipur on 3-4 April 2015.

 

10.Presented paper titled "E Commerce & Women Empowerment : Status & Strategies" in National Seminar on Women Empowerment  and Inclusive Growth organised by CRIT, The IISU ,Jaipur on 13 -14 March 2015.

 

11. Presented paper titled “E- Commerce Industry : Challenges and Strategies for Innovation” presented in 9th India Japan Bilateral Conference on Creativity and Innovation of Business organized by Biyani Group of Colleges, Jaipur on 16 October 2014.

12. Presented paper titled “An overview of Marketing at bottom of pyramid in India”  in National Conference on Changing Scenario of Business Management & Finance in India organised by S. S. Jain Subodh College, Jaipur on 30-31 January 2014.

13. Presented paper titled “Scope and Relevance of CSR in India (with reference to Economic , Social and Environmental Aspects)”  in International Conference on Social Responsibility in Economic organized by S. S. Jain Subodh College, Jaipur on 11-12 January 2014.

 

14. Presented paper titled “Everything is fair in business: a case study of trademark Infringement” presented in National Seminar on Intellectual Property Rights: current & future prospects, organized by Dept. of Biotechnology, ICG,October 11 - 12,2012 4.

 

15. Presented poster titled “Motivation & Retention of generation Y employees “ in HR Conclave 2011 on “Generation Y Employees- Future of Entreprenurship”organized by The IIS University, Jaipur  on 23,24 September 2011.

 

SEMINARS/ CONFERENCES ATTENDED:

1. Attended International Conference on New Paradigms in Financial Sector: Challenges and Opportunities organised by The IISU , Jaipur on 10 – 11 Feburary 2017.

2. Attended Workshop on Teaching Methodology organised by CRIT & IQAC,  The IISU , Jaipur on 5 – 8 August 2015.

3. Attended Two Days National Workshop on Ethics in Scientific Writing and Plagirism organised by CRIT, The IISU ,Jaipur on 7-8 November 2014.

4. Attended 8 days National Workshop on Research Methodology & Statistical Analysis using IBM SPSS organised by CRIT, The IISU ,Jaipur on July  2  – 9 2014.

5. Attended Seminar on “ Human Resource Management in present scenario : opportunities & Challenges” organised by IMS, JRN Vidyapeeth Rajasthan University, Udaipur on 10-11 November 2003.

Conference Organization: 

1. Worked as joint secretary of National Conference on business world:Challenges and Opportunities held on 2 & 3 september 2016.

2. Worked as member of International Conference on Marketing (ICM 2015) Contemporary Trends & Challenges Across the Globe held on 2 & 3 April 2015.

Consultancy Experience: 

Performed counseling activity for acquiring admissions in various courses in SIMS,Udaipur.

 

Research Projects: 

-

Awards and Distinctions: 

1. Awarded with best paper title for the paper "Online Buying Behaviour and Risk Perception : An Empirical Study"  presented in 6th International Conference on Green, Growth, Globalization, Governance and GST: Challenges and Opportunities organised by JK Lakshmipat University, Jaipur.

2. Awarded second Position in State Level Essay writing competition by Environment deptt. Of Rajasthan Govt. 

3. Appointed as head girl of the school .

Association With Professional Bodies: 

1. Life member of Indian Commerce Association.

2. Life member of Inspira Research Association.

Other Activities: 

1. Supervised several  projects on literacy  &  swatchta conducted by NSS volunters in government schools and bastis in Jaipur from  academic session 2015 - 16 to till date.

2. Supervised NSS volunters during special camp of NSS  from  academic session 2015 -16  to till date.

3. Contributed  Successfully in  organization of  State Level patriotic solo song competition organised by NSS unit of The  IIS (deemed to be university)  from 2015 to till date.