Store Layout & Visual Merchandising

Paper Code: 
BSR 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

 

To provide candidates with the fundamental skills in research design and analysis necessary for making sound marketing decisions.

9.00
Unit I: 
Store Design:

 Meaning, Objectives of Store Design, Store Exterior and Interior.

9.00
Unit II: 
Store Layout:

 Types, Key factors for developing a layout. Space planning & space performance measures, Planogram.

9.00
Unit III: 
Visual Merchandising:

 Meaning, Visual merchandising techniques, types of display, fixtures, essentials of good visual merchandising.

9.00
Unit IV: 
Atmospherics:

Meaning, Exterior & interior, Color planning.

9.00
Unit V: 
Merchandise Security:

 Customer theft, employee theft, supplier theft, supplier pilferage, shoplifting, security measures.

Essential Readings: 

 

1.      Swapna pradhan, Retail Management, McGraw Hill

2.  Berman and Evans, Retail Management- A strategic approach, MacMillan Publishing Company.

3. Levy and Weitz, Retail Management Tata McGraw Hilice-Hall of India, New Delhi

References: 

 

1. Chetan Singh, Rajneesh Tuli, Nidhi V. Srivastava, Retail Management, Oxford University Press

2.Retail Management, ICFAI Press

3. Andrew J. Newman, Retailing: Environment and Operations,  Cengage learning, Delhi.

4. S.K. Baral, S.C. Bihari, Retail Management Text & Cases,A.I.T.B.S. Publishers, Delhi

 

Academic Year: 
2014-2015
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