Coming soon
Service Marketing
The course aims at exposing the students to the various aspects & concepts of production & operations activities that are important for the smooth running of an enterprise.
Introduction: Concept of Services, Characteristics, Difference between Goods and Services, Concept of Service Marketing, Significance, Importance of Services in International Marketing, Emerging key services.
Marketing Mix: Concept of Marketing mix of services,Relevance,Importance,Types of marketing mix of services-Product, Price ,Place,Promotion,People,Process and Physical Evidence.
Total Quality Management : Concept, Service Quality, TQM-Dimensions, Effects, Quality Circles
Bank Marketing-Concept, Need, Importance, Marketing mix for banking services. Insurance Marketing-Concept, Need, Importance, Marketing mix for insurance services
Tourism Marketing- Concept, Need, Importance, Marketing mix for tourism services
1.Adam EE and Ebert RJ; Production and Operations Management; PHI, New Delhi 2. Dobler, D.W. etc. Purchasing & Material Management, New York, Mc. Graw Hill. 3. Dutta, A.K. Integrated Materials Management, New Delhi, PHI, 1986.
1.Caubang, Ted C. Readings on Production Planning & Control, Geneva, ILO. 2. Baily P. etc. Purchasing Principles & Management. London, Pitman, 1994.
