RETAIL MANAGEMENT PRACTICAL

Paper Code: 
DBSG 512 A
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 146: Equip the students with an understanding of basics of retailing in India and its types.

CO 147 :  Appraise the students with the integrities of merchandise management in a retail store.

CO 148: Create a framework for students to create strategy for a retailer about its pricing and location.

CO 149: Develop the skills among the students to enable them to make such offers which attract and retains customers for long.  

CO 150: Examine the major designing in retail stores and to evaluate the overall understanding of students in the field of retailing.

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions / Videos on Relevant Topics

 

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation/ Interviews/ Visits/

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

 

6.00
Unit I: 
Introduction to Retail Management

 

  • Case discussion on big retailers in India through videos
  • Visit a retailer to understand all basic aspects related to retailing 
  • Group Discussion about organized and unorganized retailer as their future

 

 

6.00
Unit II: 
Merchandise Management

 

  • Individual Activity to take up a retailer and make a chart about the brands he keeps in his store
  • Discussion on types of stock kept by different multi-brand retailers in India

 

 

6.00
Unit III: 
Retailing Strategy

                                                                                                 

  • Case Studies on strategic decisions by retailers   
  • Discussions about appropriate pricing and location of retailer

 

 

6.00
Unit IV: 
Retail Operations

                                                                                     

  • Individual activity on different memberships cards offered by retailers and advantages offered though them  
  • Discussion on brand identity and related concepts with the help of videos

 

 

6.00
Unit V: 
Store Management

                                                                                             

  • Store Visit to see retail stores and display aspects
  • Presentation by students on overall concepts taught to them all through the course  

 

Essential Readings: 
  • Levy M., Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd
  • Vedamani, Gibson G., Retail Management, Jaico Publishing House,
  • Pradhan, S, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company

 

 

References: 
  • Dunne &Lusch, Retailing, South-Western Educational Publishing
  • Retail Management, ICFAI Centre for Management Research
  • Khandelwal A., Retail Management, RBSA Publishers

 

e-RESOURCES

 

JOURNALS

  • International Journal of Retail Management and Research (IJRMR)
  • Journal of Retailing

 

 

Academic Year: 
2023-2024
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