Research Methodology I

Paper Code: 
24DATG701
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop a research orientation among students and thereby making their managerial decision-making process scientific

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DATG701

Research Methodology I (Theory)

 

 

CO181: Evaluate the concept of research and its types.

CO182: Examine the overall process of designing a research study from its inception.

CO183: Formulate quantitative research questions, classify and distinguish the measurement & scaling techniques. Identify suitable measures and sources of information for data collection.

CO184: Design appropriate data collection technique for research.

CO185: Analyze and classify tools and techniques used in measurement of data.

CO186:Contribute effectively in course-specific interaction

Approach

in

teaching:

Interactive

Lectures,

Discussion,

Tutorials,

Problem solving sessions, Presentations

Learning

activities

for the

students:

Self-learning

assignments, Case Study analysis, Presentations, Group discussions

  

Continuous Assessment Test, Semester End Examinations, Quiz, Solving numerical problems, Assignments, Class Presentations, Individual and group projects.

 

12.00
Unit I: 
Introduction and Types of Research
  • Research: Definition and concept of research, objectives of research, importance of research.
  • Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Significance of Research.

 

12.00
Unit II: 
Research Design
  • Research Design: Meaning, Need and Characteristics of a good research design.
  • Identification of a Research problem. Selection of a Research problem.
  • Hypothesis- Purpose, Characteristics, Types and Criteria of Hypothesis

 

12.00
Unit III: 
Data Gathering Instruments and Scaling Techniques
  • Data gathering instruments: Observation, Interview, Questionnaires and Schedules, their construction, Technique of data collection, Scrutiny of data, accuracy of measurements, testing of a questionnaire.
  • Scaling Techniques: Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales.

 

12.00
Unit IV: 
Introduction to Statistics, Measures of Central Tendency, Measure of Dispersion and Skewness
  • Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data, Variables- Meaning and Concept, Types of Variables. Frequency Distributions and Cumulative Frequency Distribution,
  • Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
  • Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard Deviation, Coefficient of Variation.
  • Skewness : (their absolute and relative measures)

 

12.00
Unit V: 
Correlation and Regression Analysis
  • Correlation Analysis- Definition and Concept, types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, its assumptions, properties, merits and demerits, Spearman’s Rank correlation & Con-Current Deviation Method)
  • Regression Analysis- Definition, Concept, Uses and Properties. Least Square Method, Regression Coefficients, Fitting of Regression lines.

 

Essential Readings: 
  • Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai
  • Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.

 

References: 

Suggested Readings:

  • Bhatnagar, G.L., Research Methods and Measurements in Behavioral and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
  • Dwivedi, R.S.(1997), Research Methods in Behavioral Sciences, Macmillan India, Delhi, 1997.
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi.

 

E-Content:

 

Reference Journals:

  • Business Perspectives and Research
  • FIIB Business Review
  • Harvard Business Review
  • IUP Journal of Accounting Research
  • Jindal Journal of Business Research
  • Nirma University Journal of Business & Management Studies
  • Oorja
  • The Chartered Accountant
  • The ICFAI reader
  • The Indian Journal of Commerce
  • Vikalpa: Journal for Decision Maker

 

Academic Year: 
2024-2025
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