Coming soon
Project Viva- Voce
Paper Code:
BSG 618
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
This paper aims to integrate the applied aspects of Labour legislations, Advertising and Sales Promotion.
6.00
Unit I:
Discussions on Cases with reference to The Factories Act,
1948
6.00
Unit II:
Discussions on Cases with reference to Payment of Gratuity
Act, 1972
6.00
Unit III:
Discussions on Cases with reference to Minimum Wages Act,
1948
6.00
Unit IV:
Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.
6.00
Unit V:
Case Study on Sales Promotion, discussions on 5m model, Dagmar approach
Academic Year:
