Project Viva Voce

Paper Code: 
BSG 618
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied

Aspects  of the subject and bridge the gap between theory and real world cases.

The practical exercises of this paper aim to acquaint the student with the world of Advertisements and Sales Promotion. Both these are important constituents of Promotion Mix of an organization.

 

Unit I: 
Labour laws
 
  1. Filling of PF (Provident Fund) Form

 

  1. Project Report on Different Acts related to Industrial Law

 

  1. Internet Survey on various schemes of Labour Benefits provided by Large Business Houses

 

  1. Presentation on topic related to Labour Law

 

  1. Seminar on Labour Law

 

  1. Case Study

 

 

 

Unit II: 
Advertising & Sales Promotion
  1. Advertising Practical
  • Collection of various advertisements from Print media like newspapers, magazines, periodicals etc.
  • Identifying and classifying the type of advertisements collected by every student.

 

  1. Sales Promotion Practical
  • Field study and collection of various types of sales promotion schemes and items being offered in the retail market.
  • Identification and classification of the type of sales promotion technique used in the sales promotion schemes and items collected above.

 

Academic Year: 
2015-2016
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