Project Viva Voce

Paper Code: 
BSG 218
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices. This practical further aims at acquainting the students with the applied knowledge of various facets of Marketing research

 
Unit I: 
Marketing Research

 

 
  • Study of ‘one’ Marketing problem including:~
    • Identification of marketing research problem
    • Development of marketing research design
    • Identification of techniques and instruments of data collection
    • Identification and collection of Primary and Secondary data.
    • Development of sampling design
    • Using MS Excel to draw charts, graphs, tables etc.
  • Presentation of marketing research study in the form of a project report.
  • PowerPoint presentation on the marketing research study and its findings. 

 

Unit II: 
Consumer behaviour

Marketing is customer oriented. Study of marketing is incomplete without imbibing a practical understanding of the consumer psychology. This paper has been framed with an aim to help students learn the applied aspect of Consumer psychology, which will augment their learning of Marketing subject. 

 

 
  • Consumer research to study one buying psychology related problem including
    • Identification of research problem
    • Development of research design
    • Identification of techniques and instruments of data collection
    • Identification and collection of Primary and Secondary data.
    • Development of sampling design
    • Using MS Excel to draw charts, graphs, tables etc.
  • Presentation of Consumer research study in the form of a project report.
  • PowerPoint presentation on the research study and its findings. 
  • Consumer research to study one buying psychology related problem including
    • Identification of research problem
    • Development of research design
    • Identification of techniques and instruments of data collection
    • Identification and collection of Primary and Secondary data.
    • Development of sampling design
    • Using MS Excel to draw charts, graphs, tables etc.
  • Presentation of Consumer research study in the form of a project report.
  • PowerPoint presentation on the research study and its findings. 

 

 

Academic Year: 
2015-2016
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