Project Viva Voce

Paper Code: 
BSG 418
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

The objective of services marketing is to give the students insight about how the marketing of intangible goods is done. The objective behind imparting practical knowledge regarding organizational behaviour is to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing Competitive Corporate World efficiently.

Course Outcome(COs):

 

Course

Learning Outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 418

Project Viva Voce
  1. Build relevant theoretical Gain an insight about various characteristics of  different services and marketing mix for services.
  2. Explore the service scenario existing in Indian society.
  3. Gain analytical purview of various core topics related to organizational behavior

Approach in teaching

Power point presentation, Discussion, Case study,Discussion related research methodology 

Learning activities for the students:

Reading assignments,,exploring the related literature available online.

 

Assignments, Mid semester  test, Semester end examination, Quiz,  Presentation by students.

 

6.00

Synopsis and questionnaire preparation for report on type of services used by Indian families.

6.00

Presentation on characteristics of services taking examples of different services.

6.00

Presentation and discussion on marketing mix of various service organizations.

6.00

 

Power point presentation on organization change and development.

Case studies discussion on motivation and stress.

6.00

Case studies discussion on conflict, groups dynamics and teams.

Report preparation and Presentation on types of services used by Indian families.

Academic Year: 
2020-2021
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