PROJECT VIVA VOCE

Paper Code: 
ABF 603
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomess (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

On completion of this course, the students will be able to:

CO 242: Conceptualizing SDLC.
CO 243: Applying concepts of E commerce in developing different case studies of industry

CO 244: Inferring & apply concepts of HTML for building static website.

CO 245: To analyze about advertising budget, media planning and factors affecting selection of media

CO 246: To evaluate the case studies related to sales promotion and its various techniques.

 Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation.    

                             

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

  

 

 

6.00
Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets
 

 

6.00

Case studies of various online businesses, Swiggy, Zomato, Paytm, Freecharge, Myntra

 

6.00

Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation

 

 
6.00

Discussions and Power point presentation on advertising Campaign Planning and Advertising Budget

 

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Essential Readings: 

ESSENTIAL READINGS:

  • Whiteley,D.  E Commerce, Tata McGraw Hill, 2000.
  • Chhabra, T.N. &.Suri, R.K E Commerce new vistas for business Dhanpat Rai & Co.
  •  Murthy , C. V.S ., E Commerce:  Himalaya Publishing House
  • Mishra, M. N., Sales Promotion and Advertising Management . Himalaya Publishing House, Mumbai
  • Chunawalla, S. A., Sethia, K.C., Foundations of Advertising Theory and Practice   Himalaya Publishing House, Mumbai

 

References: 

SUGGESTED READINGS:

  • Kulakarni, P.& Jahirabadkar, S., E Business Oxford University Press.
  • Reynolds , J. E Business  Oxford University Press.
  •  Turban,E. Lee,J. King,D. & Chung, K. Michael Electronic Commerce, Pearson Education
  • Kalakota , R. &. Whinston,A.B. Frontiers of Electronic Commerce   .Addison Wesley
  • Batra, Myers, & Aaker, Advertising Management   .Prentice Hall of India, New Delhi
  • Sudha, G.S., Advertising and Sales Promotion   Ramesh Book Depot, Jaipur

 

e  RESOURCES:

JOURNALS:

  • e Service Journal
  • Electronic Commerce Research & Applications
  • Journal of Marketing
  • Journal of Business Research

 

 

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version