Coming soon
PROJECT VIVA VOCE
COURSE OUTCOMES (COs):
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Course outcomes |
Learning and teaching strategies |
Assessment Strategies |
|---|---|---|
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CO 242: Discuss, analyse and present practical cases on Supply Chain Management CO 243: Analyse and present practical cases on Channels of distribution. CO 244: Evaluate practical cases on logistics management and global outsourcing CO 245: Understand and analyze brand portfolios of different companies CO 246: Prepare and evaluate strategies according to brand management stage.
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Approach in teaching PowerPoint Presentation Case Study Group Discussion Learning activities for the students:
Case studies, Role plays, Student presentations. Assignment on current topics
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Assignments Observation CA Exam Semester End Examination
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Discussions on Cases with reference to Supply chain management
Discussions on Cases with reference to Customer service and channels of distribution
Discussions on Cases with reference to global sourcing and purchasing
Discussions and Power-point presentation on Brand Portfolio of a company
Power-point presentations on stages of brand management for different types of products and brands.
- Strategic brand management, Keller,Ambi, Isaac Jacob,Prentice Hall of India, Latest Edition
- Building Brand Value: 5 Steps To Building Powerful Brands, Parmeswara, M.G., Tata McGrawHill, Latest Edition
- Brand Management; Harsh V Verma, 2nd, Excel Books, Latest Edition
SUGGESTED READINGS
- Brand Aid: A Quick Reference Guide to Solving your Branding Problems and Strengthening your Market Position, AMACOM
- Chandershekhar, K.S., Product Management- Text, Applications and Cases, Himalayan Publishing Houser, Latest Edition.
e- RESOURCES
- Consumer Behavior: Global Edition, Pearson Education (Thinktank), ProQuest Ebook Central, IISuniversity2020
JOURNALS
- Journal of Marketing
- Marketing Management
