PROJECT VIVA VOCE

Paper Code: 
BSR 618 (A)
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COS):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 242: Discuss, analyse and present practical cases on Supply Chain Management

CO 243: Analyse and present practical cases on Channels of distribution.

CO 244: Evaluate practical cases on logistics management and global outsourcing

CO 245: Discuss the practical aspects of designing advertisement campaign and budget

CO 246: Compare the practical components of Sales Promotion with real life examples and DAGMAR  Approach

Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/

Learning activities for the students:

Role Play activities/ Moot Court/Group Discussions/ Class presentation 

 

Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

 
 
6.00

Discussions on Cases with reference to Supply chain management

6.00

Discussions on Cases with reference to Customer service and channels of distribution

 

6.00

Discussions on Cases with reference to global sourcing and purchasing

 

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

 

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

 

Essential Readings: 
  • Mishra, M. N., Sales Promotion and Advertising Management, Himalaya Publishing House,Mumbai
  • Chunawalla, S. A., Sethia, K.C., Foundations of Advertising Theory and Practice, Himalaya Publishing House, Mumbai
  • Brand Management; Harsh V Verma, 2nd, Excel Books 
  • Brand Aid: A Quick Reference Guide to Solving your Branding Problems and
References: 

SUGGESTED READINGS:

  • Batra,Myers,Aaker,Advertising Management,Prentice Hall of India,New Delhi
  • Sudha,G.S.,Advertising and Sales Promotion, Ramesh Book Depot, Jaipur
  • Brand Aid: A Quick Reference Guide to Solving your Branding Problems and Strengthening your Market Position, Brad VanAuken
  • Chandershekhar, K.S., Product Management- Text, Applications and Cases, Himalayan Publishing Houser

 

e- RESOURCES:

  • International Business  , Hill, Mc Graw Hill Education

https://www.expresslibrary.mheducation.com/bookshelf

  • Logistics & Supply Chain Management, Crocker , Barry 

David https://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action

JOURNALS

  • International Marketing
  • Marketing Management
  • Indian Journal Of Marketing

 

Academic Year: 
2022-2023
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