Coming soon
Project Viva Voce
The objective of services marketing is to give the students insight about how the marketing of intangible goods is done. The objective behind imparting practical knowledge regarding organizational behaviour is to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing Competitive Corporate World efficiently.
Course Outcome(COs):
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSG 418 |
Project Viva Voce |
CO150:Appraise various characteristics of services and elements in marketing mix for services. CO151: Discover the service scenario existing in Indian society. CO152: Analyze various core topics related to organizational behavior |
Approach in teaching Power point presentation, Discussion, Case study,Discussion related research methodology Learning activities for the students: Reading assignments,,exploring the related literature available online.
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Assignments, Mid semester test, Semester end examination, Quiz, Presentation by students. |
Synopsis and questionnaire preparation for report on type of services used by Indian families.
Presentation on characteristics of services taking examples of different services.
Presentation and discussion on marketing mix of various service organizations.
Power point presentation on organization change and development.
Case studies discussion on motivation and stress.
Case studies discussion on conflict, groups dynamics and teams.
Report preparation and Presentation on types of services used by Indian families.
