This course will enable the students to understand various aspects of product and brand management with help of interactive sessions like group projects, case studies and presentations
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DBSG814 |
Product and Brand Management (Practical)
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CO301: Enhance analytical skills through case study presentation for topics related to product management. CO302: Determine the concepts related to Brand Management CO303: Perform and exhibit creativity through power point presentations on varied topics namely brand personality, brand architecture. CO304: Develop creativity through power point presentations on line and brand extensions CO305: Analyze the recent trends through appropriate cases. CO306: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, PPT, Sharing web links. Learning activities for the students: Self-learning assignments, Role plays, presentation, case study discussions. |
CA Test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group |
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