Coming soon
Project Viva - Voce
Paper Code:
BSG-218
Credits:
02
Max. Marks:
100.00
Objective:
Project Viva Voce
Code: BSG-218/BSR -218
Time- 2 lecture Hours/week Credits-2
Objective-The Course aims at equipping the students with practical aspect of marketing research and Consumer Buying Behavior
|
Unit |
Contents |
Lectures |
|
I |
Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire |
06 |
|
II |
Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design, |
06 |
|
III |
Ms. Office: Excel Data Entry and Chart formations, Data Interpretation |
06 |
|
IV |
Report Preparation and PPT Presentation |
06 |
|
V |
Case studies related to Consumer Behavior, Role Plays on Consumer Buying Behavior |
06 |
Academic Year:
