Project Viva Voce
Code: BSG-218/BSR -218
Time- 2 lecture Hours/week Credits-2
Objective-The Course aims at equipping the students with practical aspect of marketing research and Consumer Buying Behavior
Unit |
Contents |
Lectures |
I |
Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire |
06 |
II |
Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design, |
06 |
III |
Ms. Office: Excel Data Entry and Chart formations, Data Interpretation |
06 |
IV |
Report Preparation and PPT Presentation |
06 |
V |
Case studies related to Consumer Behavior, Role Plays on Consumer Buying Behavior |
06 |
Links:
[1] https://business.iisuniv.ac.in/courses/subjects/practical-6
[2] https://business.iisuniv.ac.in/academic-year/2018-2019