Merchandise Management

Paper Code: 
BSR 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will give necessary information regarding merchandise planning, procurement and performance.

5.00
Unit I: 
Basis of Retail Merchandising
 

Basis of Retail Merchandising : Introduction
The Merchandiser: Role and Responsibilities, Concept of Life style Merchandising

 

10.00
Unit II: 
Merchandise Planning

 

Merchandise Planning: Concept, Developing Sales Forecast, Forecasting at the store (SKU), Collaborative planning forecasting and replenishment (CPFR), Assortment Planning, Tools used for merchandising planning

 

10.00
Unit III: 
Merchandise Procurement:
Merchandise Procurement: Merchandise sourcing, Methods of procuring merchandise

Concepts of private label, Category management
Types of vendors, Types of merchandise

 

12.00
Unit IV: 
Implementing Merchandise Plans & Evaluating Merchandise Performance:
Implementing Merchandise Plans & Evaluating Merchandise Performance:

Gathering information, Selecting and interacting merchandising plan.

Inventory valuation: The cost and retail methods, ABC Analysis, Sell through analysis, multiple attribute method. The concept of Gross Margin Return On Investment (GMROI)
 
 
 

 

8.00
Unit V: 
Merchandising Pricing:
Methods of setting Prices, Pricing Strategies (EDLP, HLP), Price Adjustments ((Mark downs, coupons, Rebates, Price bundling, multiple-unit pricing, variable pricing, online pricing)

 

 

Essential Readings: 

 1.Pradhan, Swapna, Retail Management ,Tata McGraw-Hill Publishing
2. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
3. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
4. Shipp, Ralph D., Retail Merchandising: Principles and Applications, Houghton Miffin Co.

 

References: 
 

1. Dunne &Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2003.
3. Sudharshan, R., Prakash, Ravi S., Sarma, Subrahamanya M., Retail Management: Principles and Practices, New Century publications, 2007

 

Academic Year: 
2015-2016
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