The students would be able to acquire knowledge related to functions associated with banking and banking services and technology.
Financial Institutions in India- Genesis of Financial Institutions in India. Mission and Objectives of Financial Institutions in India. Performance, Provision of Assistance by Financial Institutions. Strength and challenges.
Management of deposits- A Marketing Approach- Concept of Bank Marketing. Formulating Marketing Strategies for a Commercial Bank. Marketing Strategic Decisions. Implementing Marketing Strategy.
Management of Loans in Commercial Banks- Characteristics of commercial Banks Loans in India. Formulating Loan Policy in a commercial Bank. Contents of Bank Loan policy. Organizing of Bank Lending.
Asset –Liability Management in commercial Banks- Concept, Objectives, Functions and Process of ALM.. Management of Risk, Utility of ALM for Commercial Banks.
Management of Non-Performing assets in commercial Banks- NPAs in Indian Commercial Banks. Impact of Priority Sector Advances on NPAs. Factors for the NPAs in Commercial Banks. Steps taken by RBI for containing NPAs.