BUSINESS POLICY AND STRATEGIC MANAGEMENT

Paper Code:

DBSG 715

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

Course Outcomes(s) :

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 221:Identification of strategic issues in the corporates and project appropriate courses of action for defined issues.

CO 222: Critical analysis of the internal and external environments in which businesses operate and consider their implication for strategic planning.

CO 223: Formulation of Effective strategies at Corporate and Business Levels

CO 224: Enhanced ability to implement the strategies in an effective way through in depth understanding of functional areas

CO 225: Devise appropriate techniques and apply control procedures to evaluate applied strategies

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links.

Learning activities for the students:

Self learning assignments, Role plays, presentation, case study discussions.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group Projects

9.00

Unit I:

Introduction to Business Policy and Strategy

· Nature & importance of business policy & strategy

· Introduction to the strategic management process

· Characteristics of corporate, business & functional level strategic management decisions

· Strategic Intent: Company’s vision and mission

Need for a mission statement.

9.00

Unit II:

Environmental & Organizational Appraisal (External & Internal Assessment)

Environmental Sectors: Market, Technological, Supplier, Economic, Regulatory, Political, Socio-cultural
Porters Five Forces Model
SWOT Analysis
Organizational Appraisal: Organizational Capability Factors
Porter’s Value Chain Analysis

16.00

Unit III:

Formulation of Strategies

Corporate Level Strategies: Grand, Stability, Expansion, Retrenchment, Combination
Ansoff’s & GE Matrix
Concept of Corporate Restructuring
Business Level Strategies: Porter’s Generic Business Strategies
Functional Level Strategies: Finance, Marketing, Operations, Personnel
Strategic Analysis and Choice: Gap Analysis, Corporate Portfolio Analysis

15.00

Unit IV:

Implementation of Strategies

Designing structures and systems
Behavioral Implementation
Functional Implementation
Operational Implementation
Mc. Kinsey’s 7 S Framework

11.00

Unit V:

Strategic Evaluation and Control

· Concept, Importance

· Process of Evaluation & Control

· Participants in Strategic Evaluation

· Types of strategic Control

Elements of Control: Feed Forward Control, Concurrent Control

Essential Readings:

Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education
Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi
Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

References:

Upendra Kachru: Strategic Management, Excel books
Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

E- Resources: