Coming soon
Business Plan & Ethics
The course provides a introduction to formulation of business plan. The course also focuses on implementation of business ethics in today’s world.
Business Plan - Meaning- The why of business plan - Basic parameters - Timing of decision undertaken Project parameters - the common considerations - Factors of successful business -capital management- financial control -anticipating change and adaptability.
Business plan process - sources of information - Internet, government sources and statistics -offline research resources - library - SBDC'S -Trade and industries associations - sources of market research - evaluating data- benefits of market study -coverage of market study -information sources.
Web Marketing- Meaning- Benefits of Web Marketing-Myths and Facts in Web Marketing Web Psychology: Understanding the Internet mind- The Internet and the Law: Copyright, Censorship, Privacy, Jurisdiction- Do's and Don'ts on Web
Business ethics - Definition and importance. Benefits of business ethics. Emerging ethical issues in business. Ethics as a dimension of social responsibility.
The ethical decision making process - understanding ethical decision making and corporate governance. Individual factors, organizational factors. Implementing and auditing ethics programs. Business ethics in a global economy.
1. . Business ethics - Ethical decision making and cases. O.C.Ferrelljohn Paul 23.
2. Fraedrich, Linda Ferrell.6th edition, Published by Biztantra.
3. Business ethics - William H. Shaw 4h edition Published by Thomsopn Wadsworth
4. Rhonda Abrams " The Successful business Plan Secret $ Strategies " prentice
5. Rhonda Abrams " The business plan in a day " Prentice.
6. Business plan preparation - Entrepreneurship Development Institute of India
