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Business Environment
COURSE OBJUECTIVE: This course will enable the students to understand the concept of Business environment and its applications in competitive market and conducting it as per government, legal, socio economic, technological regulations while taking care of all the stakeholders.
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course title |
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24BSG322
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Business Environment (Theory) |
CO67: Comprehend the concept and Changing Dimensions of business environment. CO68: Analyze the Economic Environment of Business along with various related policies. CO69: Assess different acts, institutions and regulatory bodies related to political, legal & financial environment of the business. CO70: Evaluate the concept of social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business, Dualism in Indian Society & Problem of uneven distribution of Income. CO71: Determine the Technological Environment, Globalization and growth of Multinational Corporations (MNC) and Recent trends in Business Environment. CO72: Contribute effectively in course-specific interaction. |
Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation), Discussions using Leading Case laws. Learning activities for students: Self learning assignments, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions.
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CA test, Class participation, assignments, presentations, Semester End Exams.
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The Concept of Business Environment: Meaning, Nature, significance, Scope.
- Internal &External environment, Economic & Non-economic environment, Changing Dimensions of Business Environment, Environment scanning & Monitoring.
- Economic Environment of Business: Main features of Indian Economy, Impact of Liberalisation & Privatization on Indian Economy,
· Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy, Multinational corporations, Foreign collaborations.
Industrial Sickness
- Political & Legal environment of business: Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies: SEBI, TRAI, IRDA, RBI.
- Financial Environment of business: Financial system- commercial banks, financial institutions, NBFC’s.
- Socio-Cultural environment of business: Types of Social Organisations, social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business.
- Dualism in Indian Society & Problem of uneven distribution of Income.
- Technological Environment: Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology.
- International Environment: Globalization and growth of Multinational Corporations (MNC).
- Recent trends in Business Environment
Essential Readings :
- Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai
- Mathew, M. J., Business Environment, RBSA Publishers, Jaipur
- Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment. India Enterprises.
- Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai
Suggested Readings:
- Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall, New Delhi
- Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi
Note: Latest edition e- Resources :
- International Business Environment , Mc Graw Hill Education
- Study Material ON Business Environment
of the readings may be used.
