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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Business Environment | Business Studies

Business Environment

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Paper Code: 
24BSG322
Credits: 
06
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJUECTIVE: This course will enable the students to understand the concept of Business environment and its applications in competitive market and conducting it as per government, legal, socio economic, technological regulations while taking care of all the stakeholders.

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

title

 

24BSG322

 

Business Environment (Theory)

CO67: Comprehend the concept and Changing Dimensions of business environment.

CO68: Analyze the Economic Environment of Business along with various related policies.

CO69: Assess different acts, institutions and regulatory bodies related to political, legal & financial environment of the business.

CO70: Evaluate the concept of social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business, Dualism in Indian Society & Problem of uneven distribution of Income.

CO71: Determine the Technological Environment, Globalization and growth of Multinational Corporations (MNC) and Recent trends in Business Environment.

CO72: Contribute effectively in course-specific interaction.

Approach in teaching:

Class room Lecture (Theory/ Using Power Point Presentation), Discussions using Leading Case laws.

Learning activities for students:

Self learning assignments, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions. 

 

CA test, Class participation, assignments, presentations, Semester End Exams.

 

 

18.00
Unit I: 
Introduction to Business Environment

       The Concept of Business Environment: Meaning, Nature, significance, Scope.

  • Internal &External environment, Economic & Non-economic environment, Changing Dimensions of Business Environment, Environment scanning & Monitoring.

 

18.00
Unit II: 
Economic Environment of Business

                                                             

  • Economic Environment of Business: Main features of Indian Economy, Impact of Liberalisation & Privatization on Indian Economy,

·         Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy, Multinational corporations, Foreign collaborations.

Industrial Sickness

18.00
Unit III: 
Political, Legal & Financial Environment of Business

 

  • Political & Legal environment of business: Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies: SEBI, TRAI, IRDA, RBI. 
  • Financial Environment of business: Financial system- commercial banks, financial institutions, NBFC’s.

 

18.00
Unit IV: 
Socio-Cultural Environment of Business

 

 

 

  • Socio-Cultural environment of business: Types of Social Organisations, social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business.
  • Dualism in Indian Society & Problem of uneven distribution of Income.

 

18.00
Unit V: 
Technological Environment of Business

 

  • Technological Environment: Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology.
  • International Environment: Globalization and growth of Multinational Corporations (MNC).
  • Recent trends in Business Environment

 

Essential Readings: 

Essential Readings :

  1. Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai
  2. Mathew, M. J., Business Environment, RBSA Publishers, Jaipur 
  3. Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment. India Enterprises.
  4. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai

 

 

 

 

References: 

Suggested Readings:

  1. Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall, New Delhi
  2. Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi

Note: Latest edition e- Resources :

  1. International Business Environment , Mc Graw Hill Education
    1. https://www.expresslibrary.mheducation.com/bookshelf

 

  1. Study Material ON Business Environment
    1. https://iimm.org/wp-content/uploads/2019/04/IIMM_BE_Book.pdf

 

of the readings may be used.

Academic Year: 
2024-2025
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