· Technological Environment: Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology.
· International Environment: Globalisation and growth of Multinational Corporations (MNC).
Recent trends in Business Environment
Note: Latest edition of the readings may be used.
e- RESOURCES :
https://www.expresslibrary.mheducation.com/bookshelf
https://iimm.org/wp-content/uploads/2019/04/IIMM_BE_Book.pdf
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