· Technological Environment: Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology.
· International Environment: Globalisation and growth of Multinational Corporations (MNC).
Recent trends in Business Environment
Note: Latest edition of the readings may be used.
e- RESOURCES :
https://www.expresslibrary.mheducation.com/bookshelf [2]
https://iimm.org/wp-content/uploads/2019/04/IIMM_BE_Book.pdf [3]
JOURNALS
Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-environment-22
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://iimm.org/wp-content/uploads/2019/04/IIMM_BE_Book.pdf
[4] https://business.iisuniv.ac.in/academic-year/2023-2024