BUSINESS COMMUNICATION

Paper Code: 
BSR 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO211   : Enhanced knowledge of the theory of Communication leading to a more adequate understanding of the nature and process of communication.

CO212   : Identify and understand the different types of business communication and application of each. 

CO213   : Explore the various barriers to effective communication and devise strategies to overcome them . 

CO214   : Develop and deliver effective business presentations

CO 215 : Deeper familiarity with different types of business correspondence, better writing skills and knowledge of various types of formal and informal communication generally employed in work spaces. 

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos,Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation,Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

8.00
Unit I: 
Business Communication

•     Concept, Objectives, Functions, Importance   

•     Process. Principles & 7C’s of effective communication

 

8.00
Unit II: 
Types of Communication

•     Formal & Informal, Vertical, Horizontal & Diagonal,

•     Verbal & Non- Verbal, Individual &Group, Internal & External.

 

 

9.00
Unit III: 
Barriers to Communication

(Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers, Modern Audio -Visual Media of Communication: Importance & Types.

9.00
Unit IV: 
Applied Business Communication

•     Interviews  

•     Group discussion

•     Presentation

•     Public speaking

•     Resume Preparation: Essentials        

 

 

11.00
Unit V: 
Business Letters:

                                                                             

•     Parts of a Business Letter, Format & Types Of Business Letters.     

      Report Writing :

•     Characteristics of a good Report, Importance & Types of Reports , Steps in  Report Writing.       

 

Essential Readings: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, NewDelhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Gupta, C.B, Business Communication, SultanChand&Sons, NewDelhi

 

References: 

SUGGESTED READINGS

  • Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company,London.
  • Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin,Illinois.
  • Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES

JOURNALS

  • Prabhandan
  • Management Effigy
  • The Indian Journal of Commerce

 

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version