Business Communication

Paper Code: 
BSG 612
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 612

Business Communication
  1. The students would be able to understand the essential concepts like importance, principles & process of effective business communication. 
  2. To identify and understand the different types of business communications and application of each. 
  3.  To identify the various barriers to effective communication and strategies to overcome them . 
  4. The students would learn to develop and deliver effective business presentations. 
  5.  The students would be able to demonstrate a good understanding of effective business writing

Interactive Lectures

Group Discussions

Assignments

PPT Presentations

                                                                                                                                           

Class Test

Quiz

Assignments

Observation

CA Exam 

Semester End Examination

 

 

8.00

 

Business Communication: Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00

 

Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.

8.00

Barriers to Communication (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers. Modern Audio -Visual Media of Communication: Importance & Types.

9.00

 

Applied     business      communication:      Interviews,     Group discussion , Presentation, Public speaking. Resume Preparation: Essentials

11.00

Business Letters: Parts of a Business Letter, Format & Types Of Business Letters. Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 

 

·         Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi

·         Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

References: 

       Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.

·         Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

·         Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

Academic Year: 
2020-2021
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