Project viva-voce

Paper Code: 
BSR 218
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The Course aims at equipping the students with practical aspect of marketing research and Consumer Buying Behavior

The case studies related to retail will be given to the students, and the marks will be on the basis of assessment made on project work and viva -voce.

 

 

Academic Year: 
2016-2017
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