Projects

S.No.

Project title

Principle investigator

Funding agency

Year

1

A Study on Changing Patterns of Product Disposal Methods on the Basis of Demographic Factors.

Ms. Chandrika Parmar

IIS (Deemed to be University)

2019-20

2

A Impact Study of Target Marketing on Customer Satisfaction in Cosmetic Industry (with Special Reference to Lakme .

Ms. Varsha Kumari Gamot

IIS (Deemed to be University)

2019-20

3

A Study on the Effect of Product Packaging on Consumers  Purchase Decision in Cosmetics (with special reference to Lakme and Maybelline)

Ms. Purti Chachan

IIS (Deemed to be University)

2019-20

4

A Study on workforce diversity and Employees' performance in Jewellery Firm.

Ms. Anuradha Rani

IIS (Deemed to be University)

2019-20

 

5

A Study to explore Customer Perception and understanding towards Nutritional Information of food items in Restaurants

Ms.Riya Bansal

IIS (Deemed to be University)

2019-20

6

A Study on Changing Consumer behaviour from Unorganised to Organised Retailing

Ms.Arshiya Goyal

IIS (Deemed to be University)

2018-19

 

7

A Study on Need, Awareness and Application of Long Term Financial Planning for Children with Special Needs

Ms. Priyal Mathur

IIS (Deemed to be University)

2018-19

8

A Study of International Retail Franchising in the Emerging Markets of India – with Special Reference to McDonalds and Domino’s Pizza.

Ms.Ashi

IIS (Deemed to be University)

2017-18

9

“A Study Of Consumers Perception towards Cashless Payments Methods”

Arshiya Goyal

IIS (Deemed to be University)

2017-18

10

Surrogate Advertising and Social Control

Dr. Manisha Sharma

UGC

2010-11