Strategic Management (B)

Paper Code: 
GMG 144
12.00
Unit I: 

Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives

12.00
Unit II: 

Environmental Scanning: External- (Macro and Micro) environment appraisal, Organizational Appraisal, Porter Five Forces Model for Industry Analysis, SWOT

12.00
Unit III: 

Levels of Strategy: Corporate Level Strategy, Business level strategy, Functional Strategies.

12.00
Unit IV: 

Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors

12.00
Unit V: 

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation Corporate Social Responsibility and Corporate Governance: Concept & Significance

Essential Readings: 

1. Prasad, L,M., Business policy & Strategy, New Delhi Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management 3. David Wheelan & Hunger, Strategic Management, Prentice Hall, New Delhi

References: 

1. David, F.R., Cases in Strategic management, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India

Academic Year: 
2018-2019
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