Retail Management- Practical

Paper Code: 
24DBSG512A
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

To give the students a practical exposure of Retail Industry existing in India including functions of retailers, latest trends, store design, SCM,CRM etc,. 

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBSG512A

 

 

Retail Management- Practical

(Practical)

 

 

CO175 : Explore the world of retailing in India through videos, visit to a retailer and group discussions.

CO 176 : Devise skills in merchandise management by conducting activities based on brands kept by retailers and its discussion in class.

CO 177: Design strategy for a retailer relating to pricing and location through case studies.

CO 178 : Develop the skills to attract and retains customers through activities and discussions based on brand identity and related concepts.  

CO 179 : Examine the major designing and display aspects in retail through .

CO 180 : Contribute effectively in course-specific interaction

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

 

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

 

6.00
Unit I: 
Introduction to Retail Management
  • Case discussion on big retailers in India through videos
  • Visit a retailer to understand all basic aspects related to retailing 
  • Group Discussion about organized and unorganized retailer as their future

 

 

6.00
Unit II: 
Merchandise Management
  • Individual Activity to take up a retailer and make a chart about the brands he keeps in his store
  • Discussion on types of stock kept by different multi-brand retailers in India

 

6.00
Unit III: 
Retailing Strategy
  • Case Studies on strategic decisions by retailers 
  • Discussions about appropriate pricing and location of retailer

 

6.00
Unit IV: 
Retail Operations
  • Individual activity on different memberships cards offered by retailers and advantages offered though them  
  • Discussion on brand identity and related concepts with the help of videos

 

6.00
Unit V: 
Store Management
  • Store Visit to see retail stores and display aspects
  • Presentation by students on overall concepts taught to them all through the course  

 

Essential Readings: 
  • Levy M., Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd
  • Vedamani, Gibson G., Retail Management, Jaico Publishing House,
  • Pradhan, S, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company

 

References: 
  • Dunne &Lusch, Retailing, South-Western Educational Publishing
  • Retail Management, ICFAI Centre for Management Research
  • Khandelwal A., Retail Management, RBSA Publishers

 

e-RESOURCES

 

REFERENCE JOURNALS

  • International Journal of Retail Management and Research (IJRMR)
  • Journal of Retailing

 

 

 

 

 

Academic Year: 
2024-2025
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