This course will enable the students to understand the various dimensions of product and brand management in business.
Course Outcomes (COs):
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DBSG803 |
Product and Brand Management (Theory)
|
CO235: Analyze the various dimensions of product management. CO236: Examine the concepts related to Brand Management and Brand Evolution
CO237: Determine branding concepts namely brand equity, brand personality, brand architecture CO238: Develop competence to frame strategies required for building strong brands, types of brand extensions, brand hierarchy and portfolio. CO239: Analyze the recent trends in branding along with their practical application in the business. CO240: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, PPT, Sharing web links. Learning activities for the students: Self-learning assignments, Role plays, presentation, case study discussions. |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group |
Course Outcomes (COs):
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DBSG803 |
Product and Brand Management (Theory)
|
CO235: Analyze the various dimensions of product management. CO236: Examine the concepts related to Brand Management and Brand Evolution
CO237: Determine branding concepts namely brand equity, brand personality, brand architecture CO238: Develop competence to frame strategies required for building strong brands, types of brand extensions, brand hierarchy and portfolio. CO239: Analyze the recent trends in branding along with their practical application in the business. CO240: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, PPT, Sharing web links. Learning activities for the students: Self-learning assignments, Role plays, presentation, case study discussions. |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group |
Types of Brand Extensions
Brand Hierarchy & Portfolio
SUGGESTED READINGS
E- RESOURCES:
REFERENCE JOURNALS: