BUSINESS COMMUNICATION PRACTICAL

Paper Code: 
CBSG 612
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO166: Analyze the different types of business communication and application of each. 

CO167: Develop communication skills to deliver effective business presentations.

CO168: Draft various types of letters used in business correspondence.

CO169: Frame various documents required for internal communication in business and develop appropriate skills for report writing.

CO170: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom discussions, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role play, Student presentation, Group Discussions, chart preparation.

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

6.00
Unit I: 
Introduction to Business Communication
  • Case Study Analysis on Communication
  • Case Study Analysis on Barriers to Communication

 

6.00
Unit II: 
Developing Communication Skills for Business

 

  • Group Discussion on Current topics
  • Role Play on Public Speaking

 

6.00
Unit III: 
Business Correspondence-I
  • Various types of Business letters
  • Preparation of Resume

 

6.00
Unit IV: 
Business Correspondence-II

                                                                                                   

  • Framing Notice, Agenda & Minutes for a meeting
  • Preparation of report on any business/University event

 

6.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

                                                                            

  • PPT on Various modern audio visual media of communication
  • Creation of LinkedIn Profile

 

Essential Readings: 
  • Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
  • Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

 

References: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
  • Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
  • Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

 

e-RESOURCES

 

JOURNALS

  • Prabhandan
  • Management Effigy
  • The Indian Journal of Commerce

 

Academic Year: 
2023-2024
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