PROJECT VIVA VOCE

Paper Code:

BSR 518

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

COURSE OUTCOMES (COS):

Course Outcomes	Learning and teaching strategies	Assessment Strategies
CO 201: To give insight of characteristics of international marketing concepts taking examples of different overseas market through presentations. CO 202: To analyze about the process and problems in export marketing research CO 203: To evaluate the different stages of international product life cycle CO 204: To make understand students with different research and sample designs. CO 205: To interpretate concepts of data entry and data interpretation.	Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/ Learning activities for the students: Role Play activities/ Moot Court/Group Discussions/ Class presentation	Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 201: To give insight of characteristics of international marketing concepts taking examples of different overseas market through presentations.

CO 202: To analyze about the process and problems in export marketing research

CO 203: To evaluate the different stages of international product life cycle

CO 204: To make understand students with different research and sample designs.

CO 205: To interpretate concepts of data entry and data interpretation.

Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/

Learning activities for the students:

Role Play activities/ Moot Court/Group Discussions/ Class presentation

Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

6.00

Presentation on characteristics of international marketingconcepts taking examples of different overseas market.

6.00

Presentation and discussion on export marketing research. Report preparation and Presentation on international product life cycle.

6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Essential Readings:

Malhotra, Naresh K., Marketing Research: An applied orientation,Pearson Education, NewDelhi.
Beri,G.C.,MarketingResearch,TataMcGrawHill,NewDelhi.
Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement andMethod, Prentice-Hall of India, NewDelhi
Rathor, B.S., Rathor, J.S., Export Marketing, Himalaya Publishing House, Mumbai.
Cherunilam, Francis, International Marketing, Himalaya Publishing House, Mumbai.

References:

SUGGESTED READINGS:

· Mishra, M.N., Modern Marketing Research, Himalaya Publishing House, Mumbai. Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi

· Onkvisit, Shaw, International Marketing, Prentice Hall of India, New Delhi

· Cateora, Philip R. and Graham, John L., International Marketing, Academic Internet PubInc.

e- RESOURCES:

· International Business ,Hill, Mc Graw Hill Education

https://www.expresslibrary.mheducation.com/bookshelf

· International Business ,Gupta, Mc Graw Hill Education

https://www.expresslibrary.mheducation.com/bookshelf

· Logistics & Supply Chain Management, Crocker , Barry David https://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action

JOURNALS

- International Marketing

- The Indian Journal of Commerce

- Marketing Research