The objective of services marketing is to give the students insight about how the marketing of intangible goods is done. The objective behind imparting practical knowledge regarding organizational behaviour is to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing Competitive Corporate World efficiently.
Synopsis and questionnaire preparation for report on type of services used by Indian families.
Presentation on characteristics of services taking examples of different services.
Presentation and discussion on marketing mix of various service organizations.
Power point presentation on organization change and development.
Case studies discussion on motivation and stress.
Case studies discussion on conflict, groups dynamics and teams.
Report preparation and Presentation on types of services used by Indian families