Presentations on Retailing and service sector marketing

The Department of Commerce (Business Studies), organised a Presentations on Retailing and service sector marketing in aaditya hall for the UG and PG students of B.Com (H) Business Studies.. Various students participated in it and had put their best efforts. The judges for the event were Dr. Ruchi Jain and Dr.Seema Singh Rathore who evaluated students on various grounds and suggested valuable inputs. The winners were presented with the mementos.

Presentation themes were as follows:

• Retail HRM, Retail Operations
• CRM and SCM.
• Service Quality, Service Encounter, TQM
• Marketing mix for Services
• Various aspects of Personal Selling

The coordinator of the activity was Dr. Aditi R Khandelwal.