PAPERS / ARTICLES PUBLISHED:
1.Paper titled " Cyber Security Initatives in Banking Sector: A Correlational Analysis" published in Volume 13 issue I of The IIS University Journal of Commerce & Management in Nov 2024.
2. Paper titled " Analysing the relationship between generation Z's attitude towards Gluten Free Products and Their Demographics" published in volume 12 issue VIII of International Journal for Research in Applied Science and Engineering Technology in August 2024.
3. Paper titled " Impact of digitalization on purchase of electronic goods" published in volume 12 issue VIII of International Journal for Research in Applied Science and Engineering Technology in August 2024.
4. Paper titled "Online Recruitment and Job Applicant Perception" published in Annals of Bhandarkar Oriental Research Institute journal in 2024.
5. Paper titled "Marketing Mix elements and gluten free products : A Literature Review" published in Volume 78 of Journal of The K.R.Cama Oriental Institute journal in May 2024.
6. Paper titled "Investigation of Factors Affecting Buying Behaviour of Youth for smart electronic gadgets" published in Volume 78 of Journal of The K.R.Cama Oriental Institute journal in May 2024.
7. Paper titled "An Empirical Analysis of Learners' Perception of Online Learning Platform" published in Volume 15 issue 8 of Pacific Business Review (WoS) in Feburary 2023..
8. Paper titled "Social Media and Buying Decision: An Impact Study" published in Volume 11 issue I of IISU journal of Commerce & Management in November 2022.
9. Paper titled "A study on usage of online video streaming service during lockdown"published in vol IX, issue V of Alochana Chakra Journal (Online) in May 2020.
10.Paper titled "Digitalization in Marketing and Buyers Perception"published in vol 3, issue 7 of International Journal of Research Culture Society in July 2019.
11.Paper titled "Role of ICT Tools in Performance of students : An evaluative study" published in proceedings of International conference on Role of ICT in higher education and Research held on 5- 6 October 2018.
12. Paper titled "Online Buying Behaviour and Risk perception : An Empirical Study" published in vol 5 of MANTHAN Journal of commerce and management in September 2018.
13. Paper titled "Consumer Perception Towards Design of Online Shopping Portal" published in vol 8, No. 2 of Inspira- Journal of Modern Management & Entrepreneurship (JMME) in April 2018 .
14. Paper titled "Buying Frequency & Influencing Variables : An Empirical Study" published in Vol 7, issue 5 of Indian Journal of Applied Research in May 2017.
15. Paper titled " Recruitment, Retention & E- Commerce Industry" published in Vol 4, Issue 12 (5) of International Journal of Multidisciplinary Educational Research in December 2015.
16. Paper titled "E Commerce and Women Empowerment : Status & Strategies" published in Proceding titled Women Empowerment and Inclusive growth published by RBSA Publisher, Jaipur inform of book in March 2015.
17. Case study titled "Big Billion Day : Winning or Losing strrategy ?" published in Vol 7 , Issue 7 of Pacific Business Review International in January 2015 .
18. Paper titled "An Overview of marketing at the bottom of pyramid in India" published in Vol 3 ,Issue 10(2) of "International Journal of Multidisciplinary Educational Research" in October 2014.
Participation as Paper/Poster Presenter :
1. Paper titled "Transformation of Consumers' Perception through usage of Artificial Intelligence in Retail Industry" presented in International Multidisciplinary Conference on Evolving Ecological Concerns: Transgression,Transitions and Transformation organised by St. Xavier College's, Jaipur on 24-25 February 2023.
2. Paper titled " Business Revival Strategies Post COVID-19 " presented in International Webinar on RESURGENCE OF BUSINESS GROWTH POST COVID-19 : CHALLENGES AND STRATEGIES organised by Faculty of Management Studies Mohanlal Sukhadia University Udaipur on 8-9 May 2020.
3. Paper titled "Role of ICT Tools in Performance of students : An evaluative study" presented in International conference on Role of ICT in higher education and Research organised by S.S. Jain Subodh P.G. (Autonomous) College, Jaipur on 5-6 october 2018.
4. Paper titled "Technology and Marketingy" presented in National conference on Emerging Trends and scope in digital banking , cashless economy & Innovation in Comerce and Modern management organised by Inspira Research Association , Jaipur & Shri bhawani Niketan Girls P. G . College , jaipur on 29-30 september 2018.
5. Paper titled "Online Buying Behaviour and Risk Perception : An Empirical Study" presented in 6th International Conference on Green, Growth, Globalization, Governance and GST: Challenges and Opportunities organised by JK Lakshmipat University, Jaipur on 2 - 4 Feb 2018.
6. Paper titled "An Empirical Study of factors affecting attitude of online buyers" presented in 70th All India Commerce Conference organised by ICA on 12- 14 October 2017.
7. Paper titled "E Tailors and Challeges" presented in India – Japan International Conference BICON 2016 organised by Biyani Group of Colleges , Jaipur on 20 – 22 October , 2016.
8. Presented paper titled “HR Policies in E- Commerce Industry” presented in National Conference on Sustainable Growth of Business : Strategies and Challenges organised by The Department of Management (HRM & IB), The IISU, Jaipur on 16 -17 October 2015.
9. Presented paper titled “Viral Marketing” presented in International Conference on Marketing (ICM 2015) Contemporary Trends & Challenges Across the Globe organised by Department of Commerce (Business Studies), The IISU, Jaipur on 3-4 April 2015.
10.Presented paper titled "E Commerce & Women Empowerment : Status & Strategies" in National Seminar on Women Empowerment and Inclusive Growth organised by CRIT, The IISU ,Jaipur on 13 -14 March 2015.
11. Presented paper titled “E- Commerce Industry : Challenges and Strategies for Innovation” presented in 9th India Japan Bilateral Conference on Creativity and Innovation of Business organized by Biyani Group of Colleges, Jaipur on 16 October 2014.
12. Presented paper titled “An overview of Marketing at bottom of pyramid in India” in National Conference on Changing Scenario of Business Management & Finance in India organised by S. S. Jain Subodh College, Jaipur on 30-31 January 2014.
13. Presented paper titled “Scope and Relevance of CSR in India (with reference to Economic , Social and Environmental Aspects)” in International Conference on Social Responsibility in Economic organized by S. S. Jain Subodh College, Jaipur on 11-12 January 2014.
14. Presented paper titled “Everything is fair in business: a case study of trademark Infringement” presented in National Seminar on Intellectual Property Rights: current & future prospects, organized by Dept. of Biotechnology, ICG,October 11 - 12,2012 4.
15. Presented poster titled “Motivation & Retention of generation Y employees “ in HR Conclave 2011 on “Generation Y Employees- Future of Entreprenurship”organized by The IIS University, Jaipur on 23,24 September 2011.
SEMINARS/ CONFERENCES ATTENDED:
1. Attended International Conference on New Paradigms in Financial Sector: Challenges and Opportunities organised by The IISU , Jaipur on 10 – 11 Feburary 2017.
2. Attended Workshop on Teaching Methodology organised by CRIT & IQAC, The IISU , Jaipur on 5 – 8 August 2015.
3. Attended Two Days National Workshop on Ethics in Scientific Writing and Plagirism organised by CRIT, The IISU ,Jaipur on 7-8 November 2014.
4. Attended 8 days National Workshop on Research Methodology & Statistical Analysis using IBM SPSS organised by CRIT, The IISU ,Jaipur on July 2 – 9 2014.
5. Attended Seminar on “ Human Resource Management in present scenario : opportunities & Challenges” organised by IMS, JRN Vidyapeeth Rajasthan University, Udaipur on 10-11 November 2003.
