Strategic Management

Paper Code: 
MMM 421
Credits: 
4
Contact Hours: 
60.00
Objective: 

• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. • To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour. • To understand Indian Ethos & Values is an important feature of this paper.

Corporate Strategy: Concept, Strategic Management Process. Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.

Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.

Choice of Strategy: Concept, Process, Evaluation of Alternatives, Decision Factors ,Contingency Approach. Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

Corporate Level Strategy: Growth, Stability, Retrenchment Combination. Business Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus. Competitive Advantage and Core Competence, Functional Level Strategies- Elementary knowledge only

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

Essential Readings: 

1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management

References: 

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,

Academic Year: 
2018-2019
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